PureFlowDispensers Privacy Policy

Effective Date: October 20, 2025

At PureFlowDispensers, we regard the privacy and security of your personal information as foundational to our trust-based relationship with customers. This Privacy Policy (the “Policy”) outlines how we collect, use, store, disclose, and protect the information you provide when interacting with our website (pureflowdispensers.com), purchasing products, engaging with customer support, or using our services. We comply with global privacy regulations including the General Data Protection Regulation (GDPR) for EU residents, the California Consumer Privacy Act (CCPA) for California residents, and other applicable regional laws . By accessing our platform or providing information, you acknowledge reading, understanding, and consenting to our practices as described herein.

1. Information We Collect

We only collect information necessary to fulfill legitimate business purposes, adhering to the principles of lawfulness, necessity, and transparency . The information we gather falls into four categories:

1.1 Personal Identification Information (PII)

• Voluntarily Provided Data: Name, email address, phone number, physical shipping/billing address, and account credentials (username/password) when you create an account, place an order, or subscribe to our newsletter.
• Government-Issued Information: Rarely collected (e.g., passport/ID details) only if required for customs clearance on international shipments.

1.2 Transaction & Payment Data

• Payment Details: Partial credit/debit card information (last 4 digits only; full details are processed by third-party payment processors like PayPal/Stripe, which we do not store), billing address, and transaction history (order IDs, product details, payment amounts).
• Order Logistics: Delivery tracking numbers, carrier information, and delivery confirmation records.

1.3 Device & Usage Information

• Automatically Collected Data: IP address, browser type, operating system, device model, and referral URL when you visit our website. We also track user behavior such as product pages viewed, search queries, and cart interactions via cookies and similar tracking technologies .
• Smart Product Data (if applicable): For connected “smart” dispensers, we collect device usage metrics (water consumption, filter life, temperature settings) only with explicit consent—this data is tied to your account but never sold to third parties.

1.4 Communications Data

• Records of interactions with our 24/7 support team (emails, chat logs, phone call summaries) and feedback you submit through contact forms or product reviews.

2. How We Use Your Information

2.1 Order Fulfillment & Customer Support

Your data is used exclusively to enhance your experience, fulfill obligations, and improve our services—never for unstated purposes . Key uses include:

• Process, pack, and ship your orders; provide delivery updates and tracking information.
• Resolve inquiries, honor warranty claims (using order IDs and defect details), and assist with installation/repair requests (as referenced in our support services).

2.2 Account Management

• Maintain your user account, enable password resets, and personalize your experience (e.g., saving shipping addresses for future orders).

2.3 Product & Service Improvement

• Analyze usage patterns to optimize website navigation, expand product lines (e.g., developing new energy-saving models), and refine features like filter replacement reminders.
• Test product performance by aggregating anonymized data (e.g., average filter lifespan across regions) without identifying individual users.

2.4 Marketing & Communications

• Send promotional emails (e.g., flash sales, new product launches) only if you opt in during account creation or checkout. You may unsubscribe at any time via the “Unsubscribe” link in emails.
• Deliver transactional communications (order confirmations, shipping alerts) which are not subject to opt-out, as they are critical to your purchase.

2.5 Compliance & Security

• Verify identities to prevent fraud, comply with tax and customs regulations, and respond to legal requests (e.g., subpoenas) when required by law.
• Protect our platform from unauthorized access, data breaches, and malicious activity .

3. Information Sharing & Disclosure

We never sell your personal information to third parties for commercial purposes. We only share data with trusted partners who act on our behalf and are bound by strict confidentiality agreements:

3.1 Service Providers

• Payment Processors: PayPal, Stripe, and Apple Pay process payment details using end-to-end encryption; they do not share full financial data with us .
• Logistics Partners: FedEx, DHL, and regional carriers receive your shipping address and contact information to deliver orders and provide tracking.
• Customer Support Tools: Our chat/email platform provider (Zendesk) accesses communication logs solely to assist with support tickets.

3.2 Legal & Regulatory Requirements

We may disclose information to comply with applicable laws, respond to valid legal requests (search warrants, court orders), or protect our rights, property, or the safety of users .

3.3 Business Transitions

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity—we will notify you via email and/or website notice and ensure the transferee adheres to this Policy.

4. Your Rights Regarding Personal Information

Under global privacy laws, you have enforceable rights to control your data. We make exercising these rights simple and free of charge:

4.1 Core Rights

• Access: Request a copy of all personal information we hold about you (delivered in a portable, machine-readable format for data portability ).
• Correction: Update inaccurate or incomplete data (e.g., outdated shipping addresses) via your account dashboard or by contacting support.
• Deletion: Request erasure of your data (“right to be forgotten” ) unless we are required to retain it for legal/tax purposes.
• Restriction: Limit how we process your data (e.g., pause marketing communications while resolving a service issue).
• Withdrawal of Consent: Revoke consent for non-essential data use (e.g., marketing emails, smart device data collection) at any time—this will not affect past processing based on prior consent.

4.2 How to Exercise Rights

Submit requests via:

• Email: kateshabell468@gmail.com (include your full name and account email for verification).
• Account Portal: Use the “Privacy Settings” tab to manage consent preferences or submit deletion requests.

We will respond within 30 days (extendable by 2 months for complex requests) and notify you of our decision in writing.

5. Data Security & Retention

5.1 Security Measures

We implement industry-leading safeguards to protect your data from unauthorized access, loss, or misuse:

• Encryption: All data transmitted between your device and our servers uses SSL/TLS 1.2+ encryption; stored data is encrypted at rest.
• Access Controls: Only authorized staff (e.g., customer support, order processing) can access personal information, and they undergo annual privacy training.
• Audits: We conduct quarterly security audits and vulnerability assessments to identify and resolve risks.

5.2 Retention Periods

We retain your information only as long as necessary to fulfill the purposes for which it was collected or as required by law :

• Order & Transaction Data: 7 years from the date of purchase (to comply with tax and warranty obligations).
• Account Data: Indefinitely unless you request account deletion, after which we retain only anonymized transaction history.
• Marketing Data: Until you unsubscribe or request deletion.
• Smart Device Data: For the lifetime of your device ownership plus 1 year (to assist with post-purchase support).

When data is no longer needed, we securely delete it using irreversible methods (e.g., overwriting) or anonymize it for statistical use.

6. Cookies & Tracking Technologies

We use cookies (small text files stored on your device) to improve website functionality and user experience . You can manage cookie preferences via your browser settings, though disabling certain cookies may limit platform features:

6.1 Cookie Types

• Necessary Cookies: Required for basic functionality (e.g., cart retention, login authentication)—cannot be disabled.
• Performance Cookies: Track website usage (e.g., page load times) to optimize performance—no personal data is collected.
• Marketing Cookies: Enable personalized promotions (e.g., showing energy-saving dispensers to users who viewed eco-friendly products)—only used if you opt in.

6.2 Third-Party Cookies

Our analytics provider (Google Analytics) uses cookies to generate usage reports. You can opt out of Google Analytics tracking via Google’s Opt-Out Browser Add-On.

7. Children’s Privacy

PureFlowDispensers does not intentionally collect personal information from individuals under the age of 13 (or 16 in the EU under GDPR). If we discover accidental collection of data from minors, we will immediately delete it and notify relevant authorities . Parents/guardians may contact us to request verification or deletion of such data.

8. Third-Party Links

Our website may contain links to third-party platforms (e.g., payment processors, sustainability partner websites). We are not responsible for the privacy practices of these external sites—we encourage you to review their privacy policies before providing information.

9. Policy Updates

We may update this Policy periodically to reflect regulatory changes, new services (e.g., smart dispenser features), or operational improvements. When we make material changes:

• We will notify you via email (to your account email address) and post a prominent notice on our website homepage.
• The “Effective Date” at the top of this Policy will be updated to reflect the revision date.

Your continued use of our platform after updates constitutes acceptance of the revised Policy.

10. Contact Us

For questions, concerns, or requests related to this Privacy Policy or your personal information:

• Email: kateshabell468@gmail.com

We are committed to resolving privacy-related inquiries promptly and transparently.